The Internet has revolutionized the way businesses operate. It plays a crucial role, whether you have a website to market your products or to promote your business. True, there not many potential customers, if there is no reach via Internet. Search engines drive almost 85% of traffic to a site. This is where SEO comes into play. Search engine optimization is a process to increase visibility and ranking of a website in the search engines. Website building, using keyword specific domains, creating SEO-freindly websites and writing good keyword specific content, are all integral parts of obtaining top rankings on the Internet. By employing these methods, you can increase the prominance of a site.